Praxent supports Sage Equity Partners in launching a crowdfunding platform for modern investors

AUSTIN, Texas–(BUSINESS WIRE)–Praxenta fintech UX design and engineering partner for financial companies, today announced that it has backed Sage Equity Partners LPa private equity investment firm specializing in income-producing and asset-backed investments.

Based in Houston, Texas, Sage Equity Partners previously relied on face-to-face engagement to raise capital exclusively from high net worth accredited investors. Recognizing the trend towards democratization of self-service digital platforms, the company wanted to introduce a new brand that would allow them to reach modern investors and scale. Sage Equity Partners engaged Praxent to help design and develop its new brand, SageStreet, and website, while facilitating a strategic integration with WealthBlock to expand its customer base.

“We chose Praxent because of their deep industry knowledge and experience,” said Harris Junell, Founder and Managing Partner of Sage Equity Partners. “Praxent listened to our vision and made it a reality, creating an intuitive design and user experience that always conveys our reliability and expertise. We are confident that this new platform will help us raise capital and attract new users. while keeping our existing investor base engaged and happy.”

From concept to working website and platform, the full engagement with Praxent lasted 9 months. The company now has a fully automated platform and website that enables self-service, helping to increase efficiency. Everything can be done online, from signing up new investors to posting opportunities, answering questions and investing and funding directly through the platform, all without the involvement of investment managers. portfolio, who can now focus on strategic growth efforts.

“Sage Equity Partners lowers barriers to entry, bringing a wider range of options and opportunities to more investors through a modern new brand,” said Tim Hamilton, CEO of Praxent. “By working together, the company can now deliver a convenient and consistent digital experience for new and existing investors, positioning itself strongly for growth and success. »

About Praxent

Praxent, based in Austin, is a fintech UX design and engineering partner for financial companies determined to lead in digital. With a unique blend of expertise in product management, user experience design, and software development, Praxent has helped more than 400 organizations launch, scale, and modernize products that win in an increasingly digital. Visit praxent.com to learn more.

Robert D. Coleman